Tag Archives: activation

Vancouver Grow2010 – Amazing

Two weeks ago, I attended the inaugural Vancouver GROW2010 Conference and to say it was anything but unforgettable and paradigm shifting would be an understatement. In this entry, join me for a quick jaunt through the learning’s and highlights of GROW2010. The People – They were world class. Both Entrepreneurs and Venture Capitalists united to [...]

Activation versus Solicitation

The days of old school selling are over, I am declaring traditional sales dead! No more cold calls! Technology and social media are catalysts to this movement away from sales and into activation.  People do not want o be solicited or convinced, cajoled or bugged.  They do want control, information, and timing.  They want a [...]